Trump Voters Love To Hate
I think the best summation of Trumpism is a quote from a woman called Crystal Minton from back in 2019, which went viral after being included in a New York Times report. Minton lived in a Florida town that had been ravaged by the double whammy of a hurricane and a Trump administration-instigated government shutdown, and was suffering. “I voted for [Trump], and he’s the one who’s doing this,” Minton complained. “I thought he was going to do good things. He’s not hurting the people he needs to be hurting.”
Why do Trump voters have no regrets?
Because the people they hate are getting hurt more
Even amid political chaos and rising prices, what matters most to his supporters is a macabre form of payback and vengeance.
The stock market is plunging, prices are rising, federal workers are getting laid off, students are being snatched off the street by immigration agents. The US is many things at the moment, but stable is not one of them. So, amid all this turmoil, how are all the Donald Trump voters feeling? Has buyer’s remorse set in? Are they starting to wonder whether voting in a convicted felon as president – a man who has declared bankruptcy six times – might not have been the wisest move? Not according to the polls. Rather, the US appears to be a nation of Édith Piafs: they regret rien.
Right now, however, Trump is hurting the sort of people many of his voters seem to be interested in seeing get hurt. He’s an avenging angel, wreaking vengeance on the elite institutions, scapegoats and bogeymen that the Republican party has spent years blaming for the state of the US. He’s cut funding to all the Ivy League universities he’s called “woke” and declared out of touch with American values. He’s gone after transgender people. And he has rounded up immigrants and protesters, just as he promised he would do.
Trump isn’t just doing every vindictive thing he told his supporters he was going to do: he’s trolling his detractors via nasty memes. He’s rubbing salt in their wounds. There has been what Marcus Maloney, a sociology professor at Coventry University in the UK, called a “4Chanification of American politics”. The White House Valentine’s Day post, for example, was a poem: “Roses are red, violets are blue, come here illegally, and we’ll deport you”. Cutesy font appeared above the floating heads of Trump and his border czar, Tom Homan. And a video last month posted by the White House showed a man being deported while Semisonic’s famous lyrics played in the background: “You don’t have to go home, but you can’t stay here.” The cruelty is very much the point.
While Trump may be hurting all the people he said he’d be hurting, there’s plenty of pain to go around. There has been a lot of anger from some of Trump’s backers in Wall Street over the volatility that the president’s tariff policy has injected into the stock market. Some of his billionaire backers, such as the investor Bill Ackman, have been screaming bloody murder. But for a lot of Trump’s backers, the fluctuations of the stock market have no immediate effect on their lives. The top 10% of Americans hold 93% of all stocks. This is what happens when inequality reaches record levels: you get a group of people with nothing to lose, which means they have little to regret. You get people happy to burn the whole system down.
None of this is to say that Trump voters are immune to remorse. With his tariff plan, he is just getting started. The president may be good at bluster, but even his most diehard supporters are going to realise quite quickly that food prices – which Trump promised to lower on the campaign trail – are not, in fact, going down. When the price of basic goods keep rising, there’s only so long you can keep feeding people obvious lies. Perhaps the Trumpers won’t get quite so much of a dopamine rush from “owning the libs” when they can’t afford to own anything else.


